marketing consulting

Salary and Bonuses for Social Media Consultants

By Linda McKinney 16 April, 2023 3 mins read

A social media consultant can be described as a person who is an expert in social media. The first step in gaining experience as a social media consultant is to establish your presence on social media. Your social media presence is a crucial factor that brands look at when hiring a social media consultant. If you have multiple social accounts, ensure that you pay equal attention. You should only have one handle. Additionally, you should have experience working on small social media campaigns. Companies and brands won't contact you if your portfolio isn't professional.

Job description

A social media consultant can assist brands in navigating the world of social media. A brand's digital strategy will be enriched by the inclusion of social media consultants. They help brands define their online personality and voice. Social media consultants are highly organized and must have great communication skills.

Social media consultants must work closely with sales and marketing departments to create and implement new social media strategy. They should also be able gather information from competitors to improve the brand's image across digital platforms.

Education required

You will need to have a bachelor's or equivalent degree in order to become a consultant in social media. This position can involve a wide variety of tasks, including managing a variety of social media accounts, scheduling posts, and monitoring responses and messaging. It also requires you to be skilled in writing and have the ability to write in 140 characters or less.

Social Media Consultants make an average salary of $58,519 annually, and can earn up to $28 an hour. A Bachelor's degree is the minimum requirement to be a top-paid individual in this field. Salary ranges can vary by job and location.

Salary range

The average annual salary range for social media consultants is between $31,690- $110,080. This information is based upon survey data from New Jersey employers. The median social media consultant salary in New Jersey is $56,770. However, the top 20% make nearly $85,000 per annum. Social media consultants earn an average salary of $2162, which is $42 more than what the national average.

Businesses need to be active on social media. A lack of presence can lead to companies becoming invisible and irrelevant. Accordingly, the salaries for social media consultants are often very attractive. Hubspot says that content creation is a top priority for 80 percent of marketers.

Bonuses

It is a great way for your agency to increase its value by adding social media bonus services. Your agency's social media strategy will determine how much value you can add. These services are already offered by some agencies. Others are still exploring the possibilities. Here are some options. Social media consultants often receive bonuses that are higher than their regular rates.

Social Media Consultants typically earn between $31,690 and $110,000. The average social media consultant salary is $56,770 annually. The top 80% earn more. In 2018, the federal government requires social media consultants to pay 22% of their income in taxes. However, this doesn't mean they shouldn't make any money.

Years of experience

When hiring a social media consultant, it is important to consider the years of experience they have in the field. While most consultants are familiar with all major social media platforms, if you want your company to be able to concentrate on one channel, it is a good idea for them to have specialized experience.

Social media consultants need to be able communicate with your target audience and promote your business. They should also be able to determine the right amount of paid advertising for your brand. Hire someone with a track record that has been successful.

FAQ

Do I need a degree to be a consultant?

Studying a subject deeply and then applying your knowledge is the best way for you to become an expert.

So if you want to learn how to become a great consultant, start studying now!

It may be difficult to get hired if your degree is not accompanied by relevant work experience. But, if your qualifications are comparable to those who have been hired, you might still be eligible to apply.

Employers will always seek out candidates who have real-world experience.

Can anyone be a consultant?

A consultant is someone who can help you reach your goal by providing advice on ways to make things better, more cost-effective, etc.

You may need a consultant to help you with problems, make decisions or negotiate with others.

For specific tasks or projects, consultants are often hired.

Actually, most consultants get paid hourly and daily rates, rather than per-project.

How do I get clients for my consultancy business?

First, find a subject you're passionate about. This could be social media or public relations. However, it must be something that you are passionate about. If this is the case, it may be worth starting small by focusing on a niche market such web design. Once you have identified the niche, be sure to fully understand its characteristics. What problems does it solve What problems can it solve? And most importantly, how can you help them?

You can also approach businesses directly.

If all else fails offer your services for free at networking events and conferences. It's a great way to get in touch with potential customers, without spending too much on advertising.

Why hire consultants?

There are many reasons to hire consultants.

A specific project or problem may be a challenge for your company.
You want to improve or learn new skills.
You want to work closely with experts in a certain field
There is nobody else who can do this job.
You feel overwhelmed with all the information you see and don’t know where it is.
You don't have the money to pay someone full time

You can find good consultants by word of mouth. Ask around if anyone knows any reputable consultants. Ask your friends and family for referrals if you know someone who is a consultant.

You can use online directories such as LinkedIn to find consultants in your local area.

Statistics

According to statistics from the ONS, the UK has around 300,000 consultants, of which around 63,000 professionals work as management consultants. (consultancy.uk)
67% of consultants start their consulting businesses after quitting their jobs, while 33% start while they're still at their jobs. (consultingsuccess.com)
"From there, I told them my rates were going up 25%, this is the new hourly rate, and every single one of them said 'done, fine.' (nerdwallet.com)
On average, your program increases the sales team's performance by 33%. (consultingsuccess.com)
So, if you help your clients increase their sales by 33%, then use a word like “revolution” instead of “increase.” (consultingsuccess.com)